Associating comfort with a refund is not easy, but as they are 2 such good things, it was achieved
Project Challenge
Objective
Before winter arrives, Daikin is already announcing its news, this year 2023 there was a refund of €200 on the purchase of the air conditioning. The challenge was to create an image and a message in which the consumer realizes that daikin provides an excellent return for comfort and the wallet.